Lindsay Hutchison

Atlantic Lottery Corporation

Atlantic Lottery Corporation

Role: UX strategist and designer



Atlantic Lottery Corporation (ALC) wanted to consolidate and combine information, features and functionality from two sites into one unified experience, accessible from all devices on a new CMS platform. They sought to create a new player experience that could deepen engagement and awareness of ALC products and attract new prospects. The solution was to streamline and combine content across the two sites while leveraging responsive frameworks and the a new CMS platform to find efficiencies and flexibility in content authoring.

Activities and Deliverables

  • Stakeholder workshops

  • Business requirements document

  • Content audit and migration plan

  • Content taxonomy

  • Authoring requirements and specifications

  • High fidelity wireframes

  • Prototypes

  • User testing support

  • Team oversight