Lindsay Hutchison
hyundai-logo-notitle.jpg

Hyundai

Hyundai

Role: Lead strategist and UX designer

Hyundai-cover.jpg
 
 

objectives

Hyundai Canada needed to create a new experience for shoppers that showcased the lineup breadth and depth, surfaced details to quickly identify the right vehicle, and simplified the decision process and steps to configure a vehicle.  The new experience needed to elevate the brand in the eyes of the consumer, and reduce operational costs for the business related to site authoring and maintenance.

Activities and deliverables

  • Stakeholder interviews
  • Content migration plan
  • Content models
  • Content taxonomy
  • High fidelity wireframes 
  • Prototypes

Website

 

sample Artifacts

 

Finished Site