Role: Lead strategist and UX designer
Loyalty One wanted to modernize the existing site to update the look and feel, improve content organization, and provide a responsive framework for cross device functionality. The new design also sought to consolidate content from 3 sites for a more streamlined and centralized customer experience.
activities and deliverables
Lead client stakeholder sessions during content brainstorming
Sitemap and architecture documentation
High fidelity wireframes
Consultation with design team