Lindsay Hutchison

Loyalty One

Loyalty One

Role: Lead strategist and UX designer



Loyalty One wanted to modernize the existing site to update the look and feel, improve content organization, and provide a responsive framework for cross device functionality. The new design also sought to consolidate content from 3 sites for a more streamlined and centralized customer experience.

activities and deliverables

  • Lead client stakeholder sessions during content brainstorming
  • User scenarios/profiles
  • User flows/maps
  • Sitemap and architecture documentation
  • High fidelity wireframes
  • Functional Specifications
  • Consultation with design team



    sample artifacts