Lindsay Hutchison
UX Strategy, Research and Design
How can I help?
Understand your customers
Do you know what keeps your customers up at night and what motivates them? I can help you hone in on who your customers are, what their needs are, and how you can be successful as a business to meet those needs.
Develop holistic experience strategies
Do you struggle with the big picture? I can help you define the what, why and how - whether it’s a new website or evaluating a full service offering, we can get to the bottom of what an experience should be and how we can measure its success.
Solve design and content problems
Do you focus on features first and not the problem? I can help you identify the design/content challenges and work with you to find the best way to address them so we can design the right solutions together.
What’s my approach?
Discovery
Starting with stakeholder interviews, collaborative sessions, activities and/or workshops we will arrive at a shared understanding of the business, what you know so far, and what problems we are trying to solve.
Research
My approach to research is two-fold: understand what others like you are doing, and understand what your customers need. I can work with previous research you may have already done, and/or conduct interviews, user studies, ethnographic studies, and 3rd party research to help us understand who we are designing for and why.
Strategy
Using inputs from research and discovery, I will synthesize our learnings and develop an overall strategy. The strategy may contain experience principles, vision statements, value propositions, journey maps, personas, architecture, taxonomies, preliminary concepts, and/or content requirements and considerations depending on the scope and problem at hand.
UX design
This is where I get my hands dirty with wireframes and prototypes to illustrate the design solution. Through sketching and rapid review sessions I’ll bring an iterative process to creating the ideal design.
Design validation
I will put designs in front of your customers through moderated and/or unmoderated usability studies to help validate that they meet identified needs and pose no barriers to customers.
