Lindsay Hutchison

TD Waterhouse

TD Waterhouse: Direct Investing

Role: Lead strategist, UX oversight



TD (Canada) required a redesign of their existing Direct Investing consumer website. Using a competitive review and user research of the key investor types provided by the client, user stories and a new content strategy was developed. The approach – educating investors, as well as providing a more intuitive and engaging design. 

Activities and deliverables

  • Stakeholder interviews
  • Content audit 
  • User scenarios
  • User flows/maps
  • Sitemap/taxonomy
  • Low/high fidelity wireframes
  • User testing support
  • Consultation with design team

Sample Artifacts