TD Waterhouse: Direct Investing
Role: Lead strategist, UX oversight
objectives
TD (Canada) required a redesign of their existing Direct Investing consumer website. Using a competitive review and user research of the key investor types provided by the client, user stories and a new content strategy was developed. The approach – educating investors, as well as providing a more intuitive and engaging design.
Activities and deliverables
- Stakeholder interviews
- Content audit
- User scenarios
- User flows/maps
- Sitemap/taxonomy
- Low/high fidelity wireframes
- User testing support
- Consultation with design team