Walmart Mom of the Year
Role: Lead UX designer
Objectives
Walmart Canada wanted to create a responsive microsite for the launch of a new annual contest that rewarded Moms for their hard work. The experience included a nomination process and gallery to showcase Moms and their achievements. Blog content from “Mommy Bloggers” also needed to be incorporated to provide richer content and increased engagement.
Activities and deliverables
- User/task flows
- Sitemap documentation
- Wireframes
- Functional specifications
- Consultation with design team