Lindsay Hutchison

Walmart Mom of the Year

Walmart Mom of the Year

Role: Lead UX designer



Walmart Canada wanted to create a responsive microsite for the launch of a new annual contest that rewarded Moms for their hard work. The experience included a nomination process and gallery to showcase Moms and their achievements. Blog content from “Mommy Bloggers” also needed to be incorporated to provide richer content and increased engagement. 

Activities and deliverables

  • User/task flows
  • Sitemap documentation
  • Wireframes 
  • Functional specifications
  • Consultation with design team

sample artifacts